Tag Archives The Jockey Club

Mars, We Hardly Knew Ye

Posted on 4 min read 32 views

We American racing fans, that is. We’d just met Mars during his final race, so I’ve been wondering if we could have acknowledged his passing better than we did?

First, I would like to offer our deepest sympathies to his connections:  trainer Mike de Kock and his team, original trainer Aidan O’Brien and the staff at Ballydoyle and Mars’s owners — both past and present — and jockey Richard Hughes, who also receives “heal up soon” wishes.

About Mars

The Irish-bred four-year-old by Galileo out of Massarra was originally destined to run in the Dubai World Cup, as was mentioned in the British racing press.

America’s Best Racing says, “Party at the Track!”

Posted on 3 min read 30 views

If you can’t see the video by America’s Best Racing, click on the link.

How do you get a generation comfortable with posting videos to YouTube and live-Tweeting during TV shows AND sharing their whereabouts on Facebook to go out to watch horses run as fast as they can every half hour for maybe half a dozen times in an afternoon? Attracting a new generation to the track has been a worry and a priority racing industry visionaries.

The Jockey Club, the breed registry and a major keeper-of-the-racing-flame, ponied up $5 million and came up with is America’s Best Racing. A big part of ABR is the colorful bus carrying young industry professionals to attract young adults in the towns that host the big races this year. ABR has also been a sponsor on NBC Sports’ telecasts of the main 2013 Derby prep races.

Like its target audience, the ABR team is wired into social media on Pinterest, Facebook, Twitter and the group’s website FolllowHorseRacing.

One aspect of the sport they’re also highlighting, especially on TV? Horse racing’s interactivity.