If you can’t see the video by America’s Best Racing, click on the link.
How do you get a generation comfortable with posting videos to YouTube and live-Tweeting during TV shows AND sharing their whereabouts on Facebook to go out to watch horses run as fast as they can every half hour for maybe half a dozen times in an afternoon? Attracting a new generation to the track has been a worry and a priority racing industry visionaries.
The Jockey Club, the breed registry and a major keeper-of-the-racing-flame, ponied up $5 million and came up with is America’s Best Racing. A big part of ABR is the colorful bus carrying young industry professionals to attract young adults in the towns that host the big races this year. ABR has also been a sponsor on NBC Sports’ telecasts of the main 2013 Derby prep races.
One aspect of the sport they’re also highlighting, especially on TV? Horse racing’s interactivity.