Businesses often pitch me to post on this blog. I turn down most requests. Others, especially if the email pitch feels “boilerplate,” I ignore.
The owner of a family-owned company offered me a free Saddle Box via email. If I wanted a free box, business owner Phil Van Treuren said, I could send him my postal address. Phil said nothing about being on the blog, nor mentioned “free for an honest review,” but obviously his inquiry arrived because of this blog.
Googling Saddle Box and browsing the site told me Saddle Box is a curated collection of equestrian-themed sample goodies designed for and delivered by subscription. It’s a family-owned and run business complete with photos of the Van Treurens on the website.
Subscription business models like this one are based on the idea of a company selling a product or service while receiving monthly or yearly recurring subscription revenue. These types of business models focus on customer retention over customer acquisition. Essentially, subscription business models focus on the way revenue is made so that a single customer pays multiple payments for prolonged access to goods or services.
In recent years, more companies seem to be moving from a business revenue model where revenue is made from one-time purchases to subscriptions model where revenue is made on a recurring basis in return for consistent access to the delivery of goods or services.
You can learn more about how digital ecommerce businesses are making use of recurring payment business models by checking out some of the resources on the FastSpring website.
Anyway, I liked what I saw but wondered what I’d do with whatever came in the box. Once a week, I ride school horses, someone else’s horses. I already invest in lessons, fly spray, peppermints, cooling shirts, and various items of equestrian apparel.
Then, I decided to keep what I wanted and give the rest of the box to my riding instructor Christine.
Meanwhile, back at the barn