Tag Archives future of horse racing

Make racing cool again – get Lady Gaga to the track

Posted on 6 min read 15 views

I have mixed emotions about “Luck” HBO’s new series featuring horse racing. The drama will be great. The action scenes will rock. But do y’all really think it’ll get families and young people to the track? Some folks in racing are hoping it will.

If you can’t see the embedded video, click here for the Luck trailer.

“Please, God, let me be wrong,” but “Luck” looks a bit like “John from Cincinnati” Goes to the Track.

“John From Cincinnati” was a gritty HBO series about surfers. Except America expects to see, when someone mentions surfers, blue skies, bikini babes and blond hunks.  Not a bunch of sad sacks yelling and swearing at each other while eking out a hand-to-mouth existence with occasional forays into spirituality.

Believe it or not, I still liked JFC, but I think there were maybe a dozen of us who did. John and his friends gave us land-locked folks a taste of what attracts people to surfing, but the show sure didn’t make surfing look cool.

And don’t get me started that the “Luck’s” promo features older stars like Dustin Hoffman and Nick Nolte, who I love for their talent and grace. But that’s the point. I love them. I’m at that awkward age – too old to swoon over Justin Bieber, but too young to be cool like Betty White.

If you want to grow racing’s audience, you need to appeal to the youth and young families.  Keep reading below because I have some ideas.