Buzz about Budweiser Clydesdales Super Bowl commercial

Editor’s note, added after the Super Bowl: her name is Hope.

Courtesy the Budweiser Facebook page (thanks, guys!)

Courtesy the Budweiser Facebook page (thanks, guys!)

Beer drinkers and teetotalers love the Clydesdales. Horse people are piaffing in the streets or doing reining slides, and non-horse people want in on the fun. So, the news of an opportunity to suggest names to Budweiser for its new Clydesdale foal has gone viral.

National media has been running articles and videos about it because of the “news peg,” that announcing the contest with the photo you see above was Budweiser’s first tweet,  according to an article on the Advertising Age website. The business magazine Forbes leads off its article about crowdsourcing for the Super Bowl advertising with talk of the campaign. (In case you’ve never heard of crowdsourcing, it’s basically a “suggestion box” run via social media.)

The Today Show considered it one of the five buzz-worthy Super Bowl ads.

Plus, the new little guy or gal is catnip to us bloggers in related niches, whether it’s St. Louis or horses.

Even I’m writing about it. (Horses-and-culture.) It’s so much fun, I almost don’t mind that I’m not being paid. Gollum, noted curmudgeon of Tolkien’s Middle Earth, might still accuse Budweiser of being “Tricksy!” but I’m not upset.

We here at The Horsey Set Net get a fun story to enjoy, plus other content, including a photo a big corporation wants spread around the nation, maybe even the world. As a result of this PR campaign, we have web search engine bait to attract new readers who’d enjoy hanging out with us. And we have that ever-so-desirable “news peg” about an actual iconic American tradition, which falls under the purview of this blog. Win, win!

Anyway, if you’d like to suggest a name for the foal, here are the ways:

Tweet @Budweiser with the hashtag #clydesdale or go to this photo on the Facebook page, although I think you have to “Like” Budweiser on Facebook to do it.

Baby Clyde’s name will be announced at the end of the Super Bowl. (Ed. note: Her name is Hope.)

Can’t get enough Clydesdales? Here are previous articles on The Horsey Set Net:

 

 

8 Comments
  • fran
    January 30, 2013

    Hi Rhonda, and thanks for the link! People are LOVING this promotion, if web stats mean anything at all!

    I see on your page of great Budweiser Clydesdale commercials that you liked the old ad about the foal being born. I think that is my favorite EVER. But I can’t find it on YouTube. Have you seen it anywhere? I’d love to post it.

    Thanks, Rhonda! Happy Super Bowl Commercials (I don’t watch the game, just the ads.)

    fran

  • Rhonda Lane
    January 30, 2013

    Hi, Fran – Thanks so much for stopping by and saying, “Hi.” I didn’t check all the videos in that old post before I linked to it, so I was shocked to see that the ’75 Clydesdale commercial is gone! Noooooo! (And so much for the thesis of that post now, eh? 😉 )

    Sometimes, I know YouTube takes down things for whatever reason, plus the person who posted it could have taken it down, too.

    I’m glad people are enjoying the promotion. Anytime America is having fun while talking about horses, I’m happy.

  • judy
    January 31, 2013

    This is fantastic, I have no clue how you do it but you, girl, are on top of the horse world. Thank you
    J

    • Rhonda Lane
      February 1, 2013

      I spend waaay more time than I should scanning social media and Google Alerts for fun stuff, Judy. 🙂 But I love it. So much great stuff is out there. Anyway, thanks for saying “hi.”

  • kurt
    February 2, 2013

    The 2013 AB Commercial with the young Clydesdale. Who is the 2 legged actor?

  • Marg K
    May 18, 2014

    when was the foal born?

    • Rhonda Lane
      May 19, 2014

      Hi, Marg – The filly was born in January 2013. Her name is Hope.

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