A few years ago, I was a patient in a teaching hospital. Every day, a gaggle of doctors and medical students making rounds gathered at the foot of my bed.
Once, in response to a question, I made some reference about a pain medication being “strong enough to take down a Clydesdale.”
A pale thin med student, with serious intent and a straight face, asked me, “What’s a Clydesdale?”
After I gaped at him, and his apparent boss whispered, “It’s a Very Big Horse,” I wanted to ask him where he went to college.
I guess I should be glad that at least one of my doctors had been studying or working, instead of chugging the brewskies while plastered to a TV set on Super Bowl Sunday. (Not that there’s anything wrong with that.)
Because the debut of a new Budweiser Clydesdale commercial has been a staple of Super Bowl ad line-ups, especially since the game became the showcase for commercials.
But The Clydesdales — come on, y’all know which ones I mean — have been a part of our popular culture since long before the Super Bowl began in 1966.
Let’s take a trip in The Way Back Machine, way back to before my youngling had been born.
Probably not a Super Bowl commercial
Some of the commenters who posted below that YouTube video say that the commercial is said to be from 1967 or 1968.
The Super Bowl was barely a year old then and wasn’t the media powerhouse that it is now. Let alone the premiere arena for ad campaigns.
As for that video, some disagree about its era. I’m not the only one thinking that it might be from the ’70s.
Maybe from Super Bowl? Or maybe not?
And here’s one said to be from 1975:
Commercial from 1975 with Clydesdale foal
Back when these older videos were made, narrative wasn’t as big a part of ad campaigns and other forms of persuasion as it is now.
These days, often a Clydesdale commercial will tell a story, like that of Hank’s goal to join The Big Hitch in 2008. The themes behind these 60 second commercials is of big dreams and heart-warming achivements.
Like last year’s commercial featuring, instead of the horses, a wanna-be dalmatian;
The “I Wanna Be a Budweiser Dalmatian” commercial.
More dreams come true in this 2006 Clydesdales’ commercial. Remember the foal in the 1975 commercial? Well, his grandson (well, he could be) can literally pull off the impossible.
Compare the evolution of narrative in the foal commercial from 1975 to the foal commercial from 2006.
Making a statement since 1933
The first Budweiser Clydesdales commemorated the repeal of Prohibition, according to the Busch Gardens FAQ about the Clydesdales .