Editor’s note, added after the Super Bowl: her name is Hope.
Beer drinkers and teetotalers love the Clydesdales. Horse people are piaffing in the streets or doing reining slides, and non-horse people want in on the fun. So, the news of an opportunity to suggest names to Budweiser for its new Clydesdale foal has gone viral.
National media has been running articles and videos about it because of the “news peg,” that announcing the contest with the photo you see above was Budweiser’s first tweet, according to an article on the Advertising Age website. The business magazine Forbes leads off its article about crowdsourcing for the Super Bowl advertising with talk of the campaign. (In case you’ve never heard of crowdsourcing, it’s basically a “suggestion box” run via social media.)
The Today Show considered it one of the five buzz-worthy Super Bowl ads.
Even I’m writing about it. (Horses-and-culture.) It’s so much fun, I almost don’t mind that I’m not being paid. Gollum, noted curmudgeon of Tolkien’s Middle Earth, might still accuse Budweiser of being “Tricksy!” but I’m not upset.
We here at The Horsey Set Net get a fun story to enjoy, plus other content, including a photo a big corporation wants spread around the nation, maybe even the world. As a result of this PR campaign, we have web search engine bait to attract new readers who’d enjoy hanging out with us. And we have that ever-so-desirable “news peg” about an actual iconic American tradition, which falls under the purview of this blog. Win, win!
Anyway, if you’d like to suggest a name for the foal, here are the ways:
Tweet @Budweiser with the hashtag #clydesdale or go to this photo on the Facebook page, although I think you have to “Like” Budweiser on Facebook to do it.
Baby Clyde’s name will be announced at the end of the Super Bowl. (Ed. note: Her name is Hope.)
Can’t get enough Clydesdales? Here are previous articles on The Horsey Set Net: